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Another Day, Another Data Breach, And Somehow You're Still Using

Persona #3 · Vol: 0

So here's a fun Tuesday morning activity: check if your entire digital identity is currently being sold on a forum for the price of a Chipotle burrito.

A fresh cybersecurity breach has reportedly exposed millions of consumer records, and if you're wondering whether you're affected, the answer is almost certainly yes, because at this point it's basically a subscription service you never signed up for.

The details are still trickling out, but the playbook is depressingly familiar.

Some company you vaguely remember giving your email to in 2019 stored your data in a database protected by what security researchers describe as "vibes." Names, emails, hashed passwords, maybe some address info, all sitting there like an unlocked Honda Civic in a Walmart parking lot.

Security experts have already trotted out the standard advice, which you've heard roughly four hundred times.

Stop reusing the same password across seventeen accounts like it's a family heirloom.

This is genuinely good advice that approximately nobody will follow until the next breach, when we all do this exact dance again.

Here's the part that should annoy you more than it does.

The company in question will likely offer you a year of free credit monitoring, which is the corporate equivalent of a restaurant giving you a coupon after they gave you food poisoning.

Meanwhile, the executives responsible will get a sternly worded email and possibly a bonus, because that's how accountability works in the year of our Lord 2024.

The weirdest part is how numb we've all become to this.

We collectively shrug, change a password, and go back to scrolling, like raccoons who've accepted that the trash can will always be knocked over.

If you want to actually check your exposure, sites like Have I Been Pwned will tell you which breaches your email has surfaced in, and the answer will probably make you want to lie down.

Freeze your credit if you're feeling ambitious.

And maybe, just maybe, stop clicking "remember me" on every site you visit. **The Take:** The real breach is our collective attention span.

Companies keep losing our data because the consequences are basically a strongly worded blog post, and we keep letting them.

Final Thoughts

Until that changes, keep a password manager handy and assume everything you've ever typed online is already public.

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