The app store for Apple's $3,500 face computer is suddenly looking a lot less like a ghost town.
Developers are finally shipping the kind of bizarre, ambitious software that makes early adopters feel like they didn't blow their rent money on a paperweight.
Take the surge in spatial streaming apps that let you drop a giant virtual screen anywhere in your living room, no TV required.
We're talking IMAX-scale movies floating over your couch while your actual television collects dust.
For anyone who's ever dreamed of a private theater that costs less than a mortgage, this is the moment those dreams get a little more real.
Then there's the productivity crowd, who've been busy turning the headset into a legit work machine.
New apps let you scatter browser windows, spreadsheets, and video calls around your actual room like you're some kind of desk-less wizard.
Whether that's better than just buying a second monitor is a fair question.
But for frequent flyers stuck in cramped seats, a full multi-screen setup that fits in a carry-on is a genuinely compelling pitch.
There are now apps that map your physical space and turn it into playable games, letting you dodge virtual obstacles hiding behind your coffee table.
Others scan your face and body to build eerie digital twins that mimic your expressions in real time.
It's equal parts cool and slightly unsettling, which is basically the Vision Pro's whole brand.
Music and concert apps are getting in on the action too, with immersive performances that put you onstage next to the band instead of squinting at them from row 47.
It's the kind of thing that sounds gimmicky until you try it, then suddenly your $80 stadium ticket feels like a scam.
So is any of this worth the sticker price?
That depends on whether you're the type who buys the first version of everything or the type who waits for the price to crater.
The app lineup is clearly maturing, but the headset is still a luxury toy for most Americans.
If you've got the cash and the curiosity, there's never been a better time to jump in.
The real takeaway here is that the Vision Pro is finally finding its identity, and it's less about replacing your phone and more about doing things no other device can.
That's a much more honest pitch than the "spatial computing" buzzword soup Apple served up at launch.
Final Thoughts
Give it another year of apps like these, and this thing might actually earn its price tag.