Apple's $3,500 face computer has been on shelves for a while now, and the app situation is finally getting weird in the best possible way.
When the Vision Pro launched, the pitch was all about productivity, virtual monitors, and watching movies on a screen the size of a tennis court.
Fast forward a few months, and the most downloaded stuff has almost nothing to do with any of that.
Let's start with the obvious: streaming apps.
Disney+, Max, and a handful of others built genuinely impressive spatial experiences where you can watch a show on a virtual couch in a virtual Avengers tower.
Then you realize you're wearing ski goggles to watch the same sitcom you could've watched on a $150 tablet.
The real action is happening in the weird corners of the App Store.
There's a growing category of "presence" apps that let you sit in a virtual coffee shop or a fake airport lounge while you work.
Yes, people are paying money to pretend they're at a Panera.
In an economy like this, honestly, relatable.
Remember when everyone swore spatial computing would replace the laptop?
The most-used Vision Pro app for actual work appears to be… Safari.
Tim Cook basically sold us a $3,500 way to look at Gmail with extra steps.
Some native titles are legitimately fun, but the killer app hasn't shown up yet.
Most people seem to be streaming their existing console or PC games to a giant virtual screen, which is neat but also something a $200 TV can do.
The sleeper hit, though, might be the accessibility and utility apps.
Apps that help people with low vision navigate spaces, or that let you pin recipes above your stove while cooking, are quietly earning five-star reviews.
Wild concept, I know. **The bottom line:** The Vision Pro app ecosystem is still figuring out what it wants to be, which is normal for any platform this young.
The productivity dream is mostly marketing fluff so far, but the oddball apps and accessibility tools hint at something real underneath the hype.
If you already own one, dig past the front page of the App Store.
Final Thoughts
If you don't, maybe wait for gen two and a price that doesn't require a second mortgage.